Strategic intent as an agent of change Essay Example | Topics and Well Written Essays - 3000 words

Strategic intent as an agent of change - Essay Example The concept of strategic intent also focuses on achieving the goal of the organization by the members who belong to it. Thus, it follows then that strategic intent focuses on exactly how to achieve the goal put forward by the company (Bartlett & Ghoshal, 1994). In order for this to happen, there is a need for all the members of a particular group or company to collaborate together, or work separately in order to achieve the objectives or goals set aside by the organization. In order for this to happen, there is a need for the members to act in such a way that their actions or tasks complement each other. Should this not be the case, instances of confusion may arise. Therefore, it is necessary that every member should be able to understand his or her own approach to any task assigned, and how this approach would be able to mesh with the approaches of the other members of the organization or group.